Built by a political operator. For political operators.

Scrubbd is a product of Optik Political Group, a Republican political consulting firm. We built Scrubbd because we got tired of paying six figures for donor data that was stale, over-modeled, and built for a Republican coalition that no longer exists.

The ideology scoring model, the propensity engine, the voter file matching infrastructure — all of it was built in-house, from scratch, using real FEC and state campaign finance data. No third-party models. No demographic inference. No guessing.

We are not a data broker. We are not a tech startup that decided to enter politics. We are practitioners who built the tool we wished existed — and decided to make it available to the broader conservative movement.

Scrubbd is used by Republican campaigns, conservative PACs, and right-leaning organizations across the country. Every order is processed against our proprietary entity scoring database of 10,200 organizations and matched against voter files from 21 states.

If you have questions, want to talk through a large order, or want to explore a consulting engagement with Optik Political Group directly, reach out.